Turning at last to insurance customer issues (this is my first post about an insurance customer, not industry concern), the Las Vegas Review (there is no link here for reasons that will become obvious) has partnered with a firm called Righthaven to sell their copyright interest in articles, after the articles are attached as hyperlinks to blogs.
Here is a hyperlink to the story...
Apparently, Righthaven registers the copyrights it acquires from the Las Vegas paper and then sues the blogs for infringement. So this very piece, with the hyperlink above, and an edited version of part of the report linked to, is potentially actionable.
With newspaper circulations diving and mass on-line conversations taking over, surely the only reasonable approach for every newspaper is to find new ways of monetizing their existing resources, skills and expertise at leading conversations?
Apologies for what I fear is about to be a miss-quote and also that I can't remember or yet find who to attribute the correct version to but 'you can't control the conversation, you can only join it...' And not buy the Las Vegas Review, obviously...
(I'll get back with an attribution as soon as I can find it...
A really great idea and good luck with the blog Tim. In the past decade leading up, through and past the .com boom and maturing of the internet, social media - or maybe lets just call it the power of conversation, referral and relationships - today gives the web its voice. Gives the web context. Gives it users (that's everyday folk like us up to big business) an ability to relate to each other, the world we live in, and the products and services out there. This is just the beginning... social media as a form is three years old, we will look back in three years from now and wonder how we ever did business without its influence and power.
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